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Small Merchants Now Have New Credit Alternatives
The continuing consolidation of the US banking industry
has resulted in fewer but larger banks. The small community
based bank where the local bank president is active
in neighborhood affairs, and even on a first name basis
with many of the local merchants, is practically extinct.
Today, merchants trying to establish a credit relationship
with the local branch of “Mega Bank” are
usually met with a series of well meaning non decision
making functionaries who are able merely to parrot
bland corporate credit nostrums, but provide no money,
even for worthy projects. A lot of time can be spent
identifying a local banker potentially willing, and
perhaps even able, to supply credit to a local merchant;
time, that unfortunately, in many cases, is totally
wasted.
Merchants lucky enough to find a potential lender willing
to even talk must then teach the banker all the intricacies
of the merchant’s business, its prospects and
supply voluminous documentation and detail the intended
use of funds. In addition to all the documentation,
personal guarantees and even security in the merchant’s
own home or other property are almost always required
to obtain business credit. Assuming that the merchant
is able to satisfy the lender’s documentation
and security requests, which in and of themselves do
no guarantee that funds will be forthcoming, the local
banker will then have to make a credit request, on
behalf of the merchant, to a distant decision maker.
Time and effort are spent gathering, organizing and
delivering the documents, and then more time is spent
waiting for a decision from an unknown person who may
request even more information further delaying the
receipt of necessary funds. In short, months of work
can be spent supplying documents and schmoozing, to
create a source of funding, and of course, there are
no guarantees that all that effort will pay off.
Today there is a better, easy, reliable, convenient
and fast way to obtain secure lines of business credit
for merchants. Any vendor or merchant today who accepts
credit cards can easily get credit from Credit Card
Advance (www.creditcardadvance.net) also known as CCA.
All the merchant needs to do is fill out the simple
online application and supply its most recent 4 months
reports from it credit card processor. Within a maximum
of 3 business days approval for any amount from $1,000
up to $150,000, depending on the dollar value of credit
card transactions, will become available. The merchant
and CCA then agree to a fixed dollar amount that the
merchant repays over 3 to 10 months. Documents are
signed, and the money is electronically transferred
into the merchant’s bank account. From start
to finish the total elapsed time from first contact
to funding can be less than a week.
In addition to the speed and ease obtaining the credit
advance, the funds are very easily repaid too. CCA
is able, with the agreement of the merchant and the
cooperation of a major credit card processor, to split
off a small portion of the merchant’s credit
card receipts until the fixed dollar amount agreed
upon is paid to CCA, after which the merchant receives
all its receipts from the processor as usual. In this
case the merchant must agree to switch credit card
processors to the one CCA works with. CCA guarantees
that the processor fee is at least as good a rate as
the merchant presently pays now. This method of repayment
makes it easy and painless, it just happens automatically.
If the merchant is happy with its current processor
and does not want to switch processors CCA is still
able to advance funds without the merchant switching
processors. The merchant merely must agree to let CCA
electronically withdraw funds from the merchant’s
bank account. The frequency of the withdrawals is usually
once or twice a week and the agreed upon amounts withdrawn
are designed to be small enough so that the merchant
can easily tolerate the slightly lower average bank
balance. This method does however have the risk that
the merchant’s bank account could become overdrawn
if the merchant does not plan for the withdrawals by
CCA. Most merchants prefer that the repayments are
automatically sent by the processor to CCA.
Another benefit to this type of funding is that the
second, or any subsequent funding requirement, can
be completed in about half the time as the first funding,
assuming that the first advance was repaid in full
in accordance with all the agreements. These are easy
lines of credit to establish and easy to maintain,
even for years. Regular seasonal capital needs can
be filled almost automatically without any disruption
to a merchants already too busy schedule. The vast
majority of the millions of new jobs created in the
US in the last 15 years were created by the hundreds
of thousands of small merchants and entrepreneurs that
have fueled America’s economic growth. It is
a travesty that the main stream banking industry has
walked away from these small and medium sized businesses.
Innovative providers of capital, like CCA, have stepped
in to lend a hand and help make merchants business
grow and prosper while saving time and headaches.
Author: George Skakel
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