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Small Merchants Now Have New Credit Alternatives
The continuing consolidation of the US banking
industry has resulted in fewer but larger banks. The
small community based bank where the local bank president
is active in neighborhood affairs, and even on a first
name basis with many of the local merchants, is practically
extinct. Today, merchants trying to establish a credit
relationship with the local branch of “Mega Bank”
are usually met with a series of well meaning non decision
making functionaries who are able merely to parrot bland
corporate credit nostrums, but provide no money, even
for worthy projects. A lot of time can be spent identifying
a local banker potentially willing, and perhaps even
able, to supply credit to a local merchant; time, that
unfortunately, in many cases, is totally wasted.
Merchants lucky enough to find a potential lender willing
to even talk must then teach the banker all the intricacies
of the merchant’s business, its prospects and
supply voluminous documentation and detail the intended
use of funds. In addition to all the documentation,
personal guarantees and even security in the merchant’s
own home or other property are almost always required
to obtain business credit. Assuming that the merchant
is able to satisfy the lender’s documentation
and security requests, which in and of themselves do
no guarantee that funds will be forthcoming, the local
banker will then have to make a credit request, on behalf
of the merchant, to a distant decision maker. Time and
effort are spent gathering, organizing and delivering
the documents, and then more time is spent waiting for
a decision from an unknown person who may request even
more information further delaying the receipt of necessary
funds. In short, months of work can be spent supplying
documents and schmoozing, to create a source of funding,
and of course, there are no guarantees that all that
effort will pay off.
Today there is a better, easy, reliable, convenient
and fast way to obtain secure lines of business credit
for merchants. Any vendor or merchant today who accepts
credit cards can easily get credit from Credit Card
Advance (www.creditcardadvance.net) also known as CCA.
All the merchant needs to do is fill out the simple
online application and supply its most recent 4 months
reports from it credit card processor. Within a maximum
of 3 business days approval for any amount from $1,000
up to $150,000, depending on the dollar value of credit
card transactions, will become available. The merchant
and CCA then agree to a fixed dollar amount that the
merchant repays over 3 to 10 months. Documents are signed,
and the money is electronically transferred into the
merchant’s bank account. From start to finish
the total elapsed time from first contact to funding
can be less than a week.
In addition to the speed and ease obtaining the credit
advance, the funds are very easily repaid too. CCA is
able, with the agreement of the merchant and the cooperation
of a major credit card processor, to split off a small
portion of the merchant’s credit card receipts
until the fixed dollar amount agreed upon is paid to
CCA, after which the merchant receives all its receipts
from the processor as usual. In this case the merchant
must agree to switch credit card processors to the one
CCA works with. CCA guarantees that the processor fee
is at least as good a rate as the merchant presently
pays now. This method of repayment makes it easy and
painless, it just happens automatically.
If the merchant is happy with its current processor
and does not want to switch processors CCA is still
able to advance funds without the merchant switching
processors. The merchant merely must agree to let CCA
electronically withdraw funds from the merchant’s
bank account. The frequency of the withdrawals is usually
once or twice a week and the agreed upon amounts withdrawn
are designed to be small enough so that the merchant
can easily tolerate the slightly lower average bank
balance. This method does however have the risk that
the merchant’s bank account could become overdrawn
if the merchant does not plan for the withdrawals by
CCA. Most merchants prefer that the repayments are automatically
sent by the processor to CCA.
Another benefit to this type of funding is that the
second, or any subsequent funding requirement, can be
completed in about half the time as the first funding,
assuming that the first advance was repaid in full in
accordance with all the agreements. These are easy lines
of credit to establish and easy to maintain, even for
years. Regular seasonal capital needs can be filled
almost automatically without any disruption to a merchants
already too busy schedule. The vast majority of the
millions of new jobs created in the US in the last 15
years were created by the hundreds of thousands of small
merchants and entrepreneurs that have fueled America’s
economic growth. It is a travesty that the main stream
banking industry has walked away from these small and
medium sized businesses. Innovative providers of capital,
like CCA, have stepped in to lend a hand and help make
merchants business grow and prosper while saving time
and headaches.
Author: George
Skakel
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